About Public Relations

Many of our postgraduate coursework programs have been designed to allow easy progression between certificates and diplomas. Units completed in the certificates often contribute to a diploma in the same discipline. This allows you to study towards high qualifications with ease. This is just one area where postgraduate study at Murdoch provides you with the flexibility necessary to make it easier for you to meet your professional and personal goals.

Employment Prospects

Diploma graduates would be able to take up positions in public relations companies, the corporate sector, government agencies and non-government organisations in the UAE and abroad. The types of jobs include media liaison, publicity officers, public affairs officers, campaign organisers, communication managers, sponsorship managers and event coordinators.

• Download the flyer for this course.

How to apply

To apply for one of our programs you must submit all the required documentation outlined in the checklists below.

You can submit documentation via post, email, facsimile or in person. Please be aware that in order to gain a full offer you must meet our minimum entry requirements and all your original transcripts will need to be sighted by one of our Admissions Officers.

Please use the appropriate checklist below that is most appropriate to you.

PG Application Checklist (degree holders):

1. Complete the postgraduate application form.
2. Submit all of your completed qualifications and the transcripts of your results.
   • This will help the university to properly assess your application.
   • Incomplete applications will not be processed.
3. Enclose certified copies of your English test score (IELTS or TOEFL) if applicable.
4. Submit your resumé.
5. Enclose a complete International Students Personal Statement.
6. Enclose two complete International Referees Reports.
   • These are to be completed by your referees
7. An application fee should be included along with the application. Applications sent without this fee will not be processed.
   • Postgraduate application fee – AED 300
8. Enclose two passport size photographs.
9. Enclose your passport copy with visa page.

PG Application Checklist (work experience applicants):

1. Complete the postgraduate application form.
2. Submit all of your completed qualifications and the transcripts of your results.
   • This will help the university to properly assess your application.
   • Incomplete applications will not be processed.
3. Enclose certified copies of your English test score (IELTS or TOEFL) if applicable.
4. Submit your resumé.
5. Enclose a complete International Students Personal Statement.
6. Enclose two complete International Referees Reports.
   • These are to be completed by your referees
   • They must be professional references preferably from your current or previous employer
   • Letters demonstrating your workforce history
   • They must support your resumé
7. An application fee should be included along with the application. Applications sent without this fee will not be processed.
   • Postgraduate application fee – AED 300
8. Enclose two passport size photographs.
9. Enclose your passport copy with visa page.

Restriction

All postgraduate courses are subject to restriction.

Student applications

If you would like to apply for this course you can now:

• Ask for Information
• Download an application form

Course Details

Postgraduate Certificate in Public Relations (PgCertPR)

Length of course	1 semester full time internal study
Fee information	2009 fees-AED 30,000 per semester
Location	Dubai International Academic City
Murdoch course code	C1067
Points	12
Details	The Postgraduate Certificate in Public Relations provides students with grounding in various aspects of public relations theory and practice. Students will focus on a number of the following: ethics, issues management, crisis communication, media relations, strategy development and stakeholder engagement.
Course Structure - 12 points Core Units - 12 points Select from the following: MCC607 Campaign Management — 4 pts MCC645 Communication and Conflict Management — 4 pts MCC513 Communication Research — 4 pts MCC559 Media Relations — 4 pts MCC504 Public Relations: Contemporary Approaches — 4 pts MCC546 Professional Communication — 4 pts

Postgraduate Diploma in Public Relations (PgDipPR)

Length of course	1year full time internal study
Fee information	2009 fees-AED 60,000 per annum
Location	Dubai International Academic City
Murdoch course code	P1052
Points	24
Details	The Postgraduate Diploma in Public Relations prepares students for work in the public relations profession by providing them with an understanding of public relations theory and practice, including ethics, issues management, crisis communication, media relations, strategy development and stakeholder engagement. Students will learn about the planning, management and evaluation of public relations campaigns.
Course Structure - 16 points Core Units - 16 points MCC607 Campaign Management — 4 pts MCC645 Communication and Conflict Management — 4 pts MCC546 Professional Communication — 4 pts MCC504 Public Relations: Contemporary Approaches — 4 pts Specified Electives - 8 points Select from the following: MCC513 Communication Research — 4 pts MCC545 Media Law and Ethics — 4 pts MCC559 Media Relations — 4 pts MCC625 Professional Placement in Media Communication and Culture — 4 pts