About Marketing Management (BCom)

Want to learn how to win friends and influence people? That is what Marketing is all about, influencing behaviour, attitudes and perceptions of people through various forms of communication. As a result everyday we are often the target of a variety of marketing communications that aim at changing our perceptions or altering our attitudes in order, in most cases, to make us buy a product or service.

Marketing is obviously an essential role in all public and commercial organisations. Organisations manage their marketing activities to create customer satisfaction by building value relationships. Marketing Management identifies customer needs and wants, determines which target markets the organisation can best serve, and develops and manages the appropriate products, services and strategies to satisfy that market.
Your study of Marketing Management will provide you with an understanding of marketing theory through practical applications of the marketing exchange processes using Product Development and Planning, Pricing Strategies, Integrated Marketing Communications and Distribution Channel Management.

What can you do with a Marketing Management degree?

Having a solid background in commerce, particularly if you have chosen to combine you’re Marketing Management degree with another major, makes you very employable. The following are just some of the professions you could consider:

• Convention Services Manager;
• Hotel Sales/Marketing Director;
• Public Relations Manager;
• Media Planner;
• Media Buyer;
• Market Research Analyst;
• Advertising Manager;
• Promotions Manager;
• Sales Manager;
• Marketing Manager.

• Download the flyer for this course.

How to apply

To apply for one of our programs you must submit all the required documentation outlined in the checklists below.

You can submit documentation via post, email, facsimile or in person. Please be aware that in order to gain a full offer you must meet our minimum entry requirements and all your original transcripts will need to be sighted by one of our Admissions Officers.

Please use the checklist below and submit all documentation before the relevant due date.

UG/MUPC Application Checklist:

1. Complete the undergraduate application form.
2. Submit all of your completed qualifications and the transcripts of your results.
   • This will help the university to properly assess your application.
   • Incomplete applications will not be processed.
3. Enclose certified copies of your English test score (IELTS or TOEFL) if applicable.
4. An application fee should be included along with the application. Applications sent without this fee will not be processed.
   • Undergraduate application fee – AED 250
5. Submit two passport size photographs.
6. Submit your passport copy with visa page.

Student applications

If you would like to apply for this course you can now:

• Ask for Information
• Download an application form

Course Details

Length of course	3 years full time internal study
Fee information	2009 fees-AED 40,000 per annum
Location	Dubai International Academic City
Murdoch course code	B1003

Recommended subjects:

We don’t have prerequisite subjects for any of our courses as we are a strong promoter of a well rounded education. However, remember that you will also need to demonstrate competence in English.

Course structure:

Year 1

Foundation Unit

All new first year students take a Foundation Unit. These are designed so you have some idea what’s going on, because, let’s face it, you’ve never been to uni before!

Core Units

You must take these units for a particular major to gain a specialisation in this area.

•  Principles of Commercial Law
• Introduction to Accounting
• Introduction to Statistics
• Principles of Marketing

General Electives

You must take these units to have enough units to graduate. General Electives give you the flexibility to learn from a variety of different areas. Select three units offered by the University, subject to individual unit prerequisites.

• Download our flyer for further details on the course structure

Suggested double majors:

To take a double major, students simply take the core units from another major in place of their general elective units.

 

What are my career options?

As a Murdoch Marketing Management graduate, your employment outlook is bright, especially if you combine it with other disciplines. Depending on which skill combinations or specialisations you have, your Murdoch degree may lead you towards work and study opportunities in a number of areas. The following are some professions to consider.

Professions	What they do
Convention Services Manager	Convention Services Managers coordinate the activities of various departments in larger hotels to accommodate meetings, conventions, and special events. They meet with representatives of groups or organisations to plan the number of rooms to reserve, the desired configuration of the meeting space, and banquet services. During the meeting or event, they resolve unexpected problems and monitor activities to ensure that hotel operations conform to the expectations of the group.
Hotel Sales / Marketing Director / Hotel Public Relations Director	Sales or Marketing Directors and Public Relations Directors oversee the advertising and promotion of hotel operations and functions, including lodging and dining specials and special events, such as holiday or seasonal specials. They direct the efforts of their staff to purchase advertising and market their property to organisations or groups seeking a venue for conferences, conventions, business meetings, trade shows, and special events. They also coordinate media relations and answer questions from the press.
Public Relations Specialist	Public Relations Specialists draft press releases and contact people in the media who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of Public Relations Specialists. Sometimes the subject is an organisation and its policies toward its employees or its role in the community. Often the subject is a public issue, such as health, energy, or the environment, and what an organisation does to advance that issue. They also arrange and conduct programs to keep up contact between organisation representatives and the public. For example, they set up speaking engagements and often prepare speeches for company officials.
Public Relations Manager	Public Relations Managers supervise public relations specialists. These managers direct publicity programs to a targeted audience. They often specialise in a specific area, such as crisis management, or in a specific industry, such as health care. They use every available communication medium to maintain the support of the specific group upon whom their organisation’s success depends, such as consumers, stockholders, or the general public. For example, they may clarify or justify the firm’s point of view on health or environmental issues to community or special-interest groups. They observe social, economic, and political trends that might ultimately affect the firm, and make recommendations to enhance the firm’s image on the basis of those trends.
Media Planner	Media Planners gather information on the public’s viewing and reading habits, and evaluate editorial content and programming to determine the potential use of media such as newspapers, magazines, radio, television, or the Internet. The media staff calculates the numbers and types of people reached by different media, and how often they are reached.
Media Buyer	Media Buyers track the media space and times available for purchase, negotiate and purchase time and space for ads, and make sure ads appear exactly as scheduled. Additionally, they calculate rates, usage, and budgets.